Tuesday, 5 January 2016

Every SEO Professionaland Digital Marketers know that Search Engines reward the Webpages that have quality contents, High PageSpeed, Quality contents and vice versa. As the SEO Factors include Backlinks, Health and quality of your website, Social Graph Metrics, Performance of your Website determine the Success and Acquiring huge traffic for your Website, you need to do it.
While doing SEO and online Marketing for your website, it is better to track the stats and status of your website which is acquired by your work. The Tracking empowers you to analyze the current condition of your website. The major aim of this post is to let you know some free online resources to track the status of your website. Let us see.

  1. SERPS


The serps online tool is helpful for any Digital Marketer to analyze the current ranking position for any keyword for your website.
You need to create account and login to the site. Remember it allows you to analyze the ranking for limited number in a day if you are free user.
For Example, Look at the Following images:

Step 1:We enter the Keyword as “Web Designing Company in Coimbatore”, then give URL as bonfaytech.com and change the Country to India-English(en-IN). After all, click the Check Rankings.
Step 2:Now the tool shows the ranking position for the above keyword for our website. Ranking 33 which means you can find this site for the keyword in 4th page of SERP.
As shown by SERP, you can find the result in Google as follows:

2. Online Tools to Measure the Speed of your Website

Loading time of your website determines the people’s attire to stay in your website. It is not new to explain that if your website takes more than 2 seconds to load, your visitors will go out from your website. Checking the page speed of your website will empower you to optimize the page speed.

Here we explain two popular Online Resources for checking the Page Speed for your website.
·        Pingdom
·        FeedTheBot PageSpeed
Pingdom
Checking the speed of your website in Pingdom is similar to work in SERPS. All you need to do is to enter the URL of your website and click the Button. The Result shows the Loading Time of your Website. If the Performance Grade shown as Result is less than 50, it means your website is slow and you want to improve the Page Speed.
FeedTheBot PageSpeed
This Online Tool FeedTheBotPageSpeed also test the Speed of your Website but is unique in revealing the issues and the sections need to optimize for improving the speed.
Step 1: We enter srpequipments.in in the box and click Test.

Step 2: It shows the Result and gives rating 67/100 and shows the sections which needs optimization.

3.Competitor Analysis Tool

Competitor Analysis Process helps you to observe your Competitors current works on promoting and Marketing their Website in Internet. The Best Online Resource which helps you to do efficient Competitor Analysis is SEMrush.
When you enter the URL of your Competitor’s Website and check for their stats. It shows all the links build with their Anchor Text and The List of Keywords which brings more number of visitors for the website.

4. Check your Website’s Status

Ahrefs is the most reliable online tool which helps you to track the current status of your website. This is similar to SEMrush but it is more optimized in terms as it shows the Global Rank, Domain rating, Keyword Position for your Website, URL Rating, Referring Pages and so on.
Similar to other Online Resources, you can use Ahrefs by Simply Signin and enter your Website’s URL.
Step 1: We enter our URL www.bonfaytech.com and click Search
The circled sections show The Global rank and Number of Backlinks possessed by our Website. The Other factors for SEO shown by Ahrefs are as follows:
 Rank of the website expressed in both Graph and Numbers

Referring Pages(It helps you to understand where the links to your website are coming from)

Organic Traffic Rate

5.   Online Tool to Remove Bad Backlinks

Bad Backlinks are able to affect the Ranking of your Website and decrease your Website’s Traffic. With Google Webmaster tools, you can disavow the Low Quality or Unwanted Backlinks yourselves. Analyzing the bad backlinks is necessary to identify which backlinks will harm your website.
Remove’em Ratios is the Suitable Digital Marketing Tool to check the bad backlinks. Once you enter the URL and click the Submit Button, you will get the Result as follows;
It shows all the links acquired by your website. You need to concentrate and take appropriate actions for the links build for Keywords shown in Pink and Red.
Pink – Link which is slightly optimized
Red – Link which is Strongly optimized

The Optimized Links will affect your Website’s Traffic. Hence you need to remove these kinds of Backlinks.

Some Other Internet Marketing Tools which show the Backlinks are as follows:
·        OpenSite Explorer
·        Monitor Backlinks
·        Linkquidator

6.Resource to check your Website Condition

GooglePenalty Checker Tool is the most Suitable Online Marketing Tool which helps you to understand the current condition of your website. When The Traffic of your website decreases suddenly, you need to check the condition of your website because there may be some penalization on your website which is indicated by the decrease in Traffic.

When you check your website with this tool, you can understand the condition of your website.


Enter URL and click the Check Button

The Website is Safe and in Good Condition.

The Result may be changed based on the condition as Deindexed, Penalized and Sandboxed which is explained in the webpage as follows:


There are infinite Number of Internet Marketing Tools like QuickSprout, Zoompf, WebPageTest and many others  are available in the sea of Internet. All Resources may represent the stats of your Website. We hope that the Internet Marketing Resources will support your Digital Marketing Services.